Who We Are NOT
We decided to first explain who we are NOT:
- We are NOT a boring and combined wrap/copy-paste windsurfing shop where you can find dozens of brands that offer more or less the same product with super promotions.
- We DO NOT like being alienated and sedated by the big majors and their mediocre offerings.
- We DON'T really like rules
- We DON'T like comfort zones.
- We are NOT the usual "telesellers/spammers" of any product, who don't even know how to rig a sail.
- Do NOT waste resources on what is not important and has no value.
- We DO NOT want to convince you, our products and our know-how speak for themselves.
- We are NOT the ones who buy followers on social media.
- We are NOT for the market, but for surfers
Now that we have specified who we are NOT, we can tell you WHO WE ARE:
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WE have always been obsessed with the sea, devoted to windsurfing, art and quality and handcrafted products.
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We are convinced and believe that the product is the heart of a company, consequently, a large part of our efforts are spent on research, development and testing of the collection. We believe in quality, not quantity - = + (LESS IS MORE) so we only invest in what is of value. We work with companies that have extremely high know-how, quality standards and performance and their commitment is reflected in the reputation of the brand. We choose the best products, made by the best sailmakers, shapers and windsurf component manufacturers.
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WE ARE focused on what is truly ESSENTIAL: Quality, Performance, Research.
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WE ARE supporters of those who have preparation, passion for the sea and windsurfing, who spend hours in the water surfing in any condition, understanding and knowing the products.
- WE ARE a brand that sells and develops windsurfing equipment for demanding riders. For us Surfing is the only constant in a sea of variables. We intend to let our passion and our love for the waves and the wind influence our work and our culture, always pushing the limits of the products and the brand forward.
- We are inspired by every outing on the sea, we have happy faces and relaxed minds after hours spent in the water surfing. We call it freedom, we do what makes us happy, alive and entertained. With our products we would like to help you make the most of your time on the water, make your life easy and entertain you.
- WE ARE a brand that represents freedom, what guides us is independence, creativity, the philosophy and culture of surfing, surfing performance and hand-made. We are independent.
- WE ARE lovers of nature, the sea and all its creatures, so we try to respect it (the sea is our life) we try in our small way to minimize the environmental impact by recycling all our packaging. Let's protect the oceans and the waves we ride!
